Grosso Napoletano & Muppy

Insight

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The launch of Muppy Living required more than just visibility: it needed to build a genuine connection with its community, create memorable experiences, and solidify relationships with like-minded brands and key audiences. In a saturated digital landscape, in-person events are the perfect opportunity to stand out and build shared experiences that reinforce brand identity.

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Solution

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Voga handled the comprehensive creation and production of the event, held at La Última Estación (Madrid), for the launch of the Muppy Livingwebsite and community. We sourced and rented the ideal venue, designed the program featuring live performances and art exhibits, and managed partnerships with brands that aligned with the event's theme and the content offered to users.

Additionally, we managed the guest list and invitations, including an influencer marketing strategy, and we managed the press office, drafting and distributing press releases to ensure event coverage and visibility.

The result was a successful launch that combined in-person experiences, strategic brand collaborations, and community building, establishing Muppy Living as a key meeting point for its target audience.

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Impact

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• 200 attendees
• 300 organic social media posts
• 8 brands collaborated on the project

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