Magazine

News and trends in innovation, business, and branding.

September 17, 2026

Why do we keep thinking so small, when we could have brands that lead the conversation?

September 10, 2026

Nvidia has just invested in a Valencian startup that aims to solve AI with something as simple as light

September 4, 2026

Changing the symbol used by 350 million people every day: this is how Europe’s riskiest redesign is being played out

August 28, 2026

This battery doesn't get thrown away. It gets opened, repaired, and keeps on going for another 10 years.

August 20, 2026

What does it mean for the world and for brands that ChatGPT is becoming the new advertising channel?

August 13, 2026

Innovations you use every summer (and had no idea existed)

July 30, 2026

Don't read this if you want a campaign that delivers real results

July 24, 2026

This campaign exposed a reality unknown to many (see how we did it)

July 17, 2026

Grupo Comboi: How we thought through every element of their identity to communicate their brand essence.

July 16, 2026

The not-so-obvious brand checklist you (probably) haven't completed

March 31, 2026

Artificial intelligence vs. creativity

October 27, 2024

Process

How to Position your brand in the market: The guide you need

October 14, 2024

Insights

Finalists in the Somos Pacientes Awards for our "Unknown Athletes" campaign

August 4, 2024

Insights

The Renaissance of Humor in Advertising: Does It Generate Positive Emotions and Strengthen Trust?

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