Citrus

Insight

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Mixology is currently evolving, with audiences no longer just looking for a good drink, but for memorable experiences, spaces with their own identity, and brands capable of connecting through innovation, expertise, and approachability. In an increasingly competitive environment, especially in cities with a strong gastronomic scene like Valencia, standing out and building a brand with international reach is a key factor for success.

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Solution

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Voga created a new concept for enjoying cocktails: Citrus, a unique space located in the historic center of Valencia, designed to offer a distinctive experience in terms of both product and brand.

We developed the brand strategy and art direction to position Citrus, a newly created brand, on the international stage and reach the top 10 cocktail bars in Spain in the medium term. To achieve this, we designed a brand identity that conveys innovation, expertise, and approachability, expressed consistently across all touchpoints.

We also handle web development and communication strategy, activating the brand through specialized press, Instagram and TikTok, with the goal of connecting with the audience daily and building a community around the Citrus experience.

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Impact

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Brand positioning
Citrus has established itself as a unique proposition in the cocktail industry, with a solid and recognizable identity from the moment of its launch.

Community building
Continuous communication on social media enables a daily connection with the audience, strengthening the bond with the brand and driving engagement.

National and international reach
The combination of strategy, art direction, and communication lays the foundation to position Citrus as a benchmark in the cocktail scene and move toward its goal of becoming one of the best cocktail bars in Spain.

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