Muppy

Insight

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In a context where urban housing is increasingly limited, expensive, and inflexible, people are looking for alternatives that allow them to live sustainably, flexibly, and in community. Muppy offers a solution to this problem: it doesn't just provide a place to live, but connects people with similar interests and fosters community building. To achieve this, communication and marketing strategy must reflect these values and convey the unique experience of living with Muppy.

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Solution

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Voga developed the strategic marketing and communication plan for Muppy, the leading national coliving operator, and managed all marketing and communication actions outlined in the plan. In addition, we handled their social media and generated valuable content that connects with their audience, showing how Muppy not only offers flexible and sustainable housing alternatives, but also opportunities for interaction and community.

Currently, Muppy has more than 6,000 active users, who participate in events and activities, and enjoy discounts and services from local partner brands. Our work has helped strengthen Muppy's presence, consolidate its community, and reinforce its positioning as the leading proptech in coliving nationwide.

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Impact

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• Community of 6,000+ people
• 14.5K+ social media followers

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