The Terminal Hub
Insight
The Terminal Hub emerged at a time when innovation and technology are key to transforming cities, businesses, and communities, yet many opportunities for visibility and connection remain scattered. To position itself as the new home of innovation in Valencia, it was necessary to create a narrative that bridges tradition, creativity, and the future, showing that innovation does not forget its roots.
Solution
Voga developed the launch campaign for The Terminal Hub, titled "Where the future takes shape", including a commercial spot that pays tribute to Valencian roots and its innovative spirit, featuring local entrepreneurs and companies such as PLD Space, Valua Arts & Craft, Ricardo Ruiz, Naranjas Selfa, Arroceros Pepe Dasí, and Vicente San Canuto.
To bring this spot and campaign to life, real clips of the protagonists were filmed, and the editing process incorporated the latest technology in artificial intelligence, VFX, experiential design, and creative technology, creating a unique visual and narrative universe that bridges tradition and innovation.
The campaign was rolled out omnichannel: futuristic product graphics hit the streets, with a presence at the high-speed train station and on a bus line; on social media, we gave a voice to the protagonists through short video clips; and a radio broadcast strategy was developed, with spots on national stations like Onda Cero.
The result was a campaign that solidified the visibility of The Terminal Hub, positioning it as a benchmark where innovation and Valencian culture intertwine, and where the future is already taking shape.
Impact
- 3.8 million outdoor impressions
- 70,000 social media views
- 2,000 profile interactions
- 3 million radio listeners
- 12 press features
